Here are some ways to keep you and your company competitive in the industry that you are in line with. Keeping a fresh, new and on-target marketing campaign can kick start your business into high gear and will give you the break that you need. Here are some simple steps that could boost sales and revenue:
- Listen & Learn
Marketing counts on understanding the needs of your customer. You must know not only who they are, what they are buying, but why they are buying and why should they be buying from you. These can be determined in social media platforms, forum message boards and blogs so I would suggest doubling your efforts on these. Feedback from clients and customers can give ideas on how you can improve your business.
- Have Some Promotions & Special Discounts
Give away some short term promotions to your customers and these will likely give them something to think about. Most consumers are becoming realistic and are looking for things that are on discounted prices, and for merchants who offer incentives or freebies to go along with the product that they want. They want to know the value they are getting from the money that they are spending.
- Keep Track
Keep track on how customers became aware of your business or company. It may either be through online, paper or through broadcast advertising. Sales nowadays are made through the power of “word of mouth”. People would want to buy or make use of a service from people whom they know and trust.
- Always Look for Fresh Ideas
Ideas should now be shared by everyone, and should not just be confined within your marketing department. Even the smallest member or employee of your company might give you a wonderful idea. So be open with the ideas of the people around you. Keeping your mind open to what they have to say is actually good for your marketing efforts.
- Implement Retention Campaigns
Make sure that you provide your regular clients/ customers with important information on a daily or weekly basis. Through this, you have higher chances of retaining your current customers. Also, you need to be aware of the types of incentives or offerings that would make your customer base stick to you, and make sure to include these in your retention campaigns.
- Give Back
Giving back or sharing the fruits of your labor is one way of telling people that you are a company that knows how to treat people and society right. Exercise social responsibility by sharing some of your success to the less fortunate, and to those who could have been hit by calamities or natural disasters. Combine this with good service and honesty on what you are doing and you will surely go a long way. You can post pictures or images of your events or activities on your website, or on your social media pages.
- Freshen Up! Make sure to update the contents of your website, the sales that you made for the past years and your marketing tools and strategies as well. Your website is the first line of offense/defense that you have because that is the first thing that your customers and prospects see. It’s necessary that your site’s appearance and contents are updated, current and true. Giving false information can lead to bad feedback.
Written by: Jake Donato
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