Creating a listing does not immediately guarantee sales, so the key elements in improving your revenue will depend on your content. Down to the tiniest details, everything should be spot on. Knowing the important individual roles of your listing will make it easier to navigate and utilize each function.
Product listings consists of eight (8) components:
- Product Title
- Product Images
- Key Product Features
- Product Description
- Product Keywords
- Product Reviews
- Product Offer
- Competitive Pricing
Amazon Product Page Optimization assists sellers in managing and editing their content to create a more enjoyable shopping experience.
Guidelines to Improve Your Listings on Amazon
Product Title
The recommended length for a product title on Amazon is 80 to a maximum of 200 characters, including spaces. Keep in mind to only use relevant keywords while avoiding promotional phrases and character decoration.
Product Images
Visual content is very important when it comes to selling merchandise online. Having creative and appealing images will attract potential buyers into clicking and viewing your listing. On the other hand, low quality photos will only result in negative responses. Images must be taken in good lighting, in various angles and variations, and in plain white background. This lets the buyers see the actual product and manage their expectations. Images must be a minimum of 100 pixels on either side and must fit at least 85 percent of the main frame. Amazon’s image requirements must also be followed by sellers and merchants.
Key Product Features
The key product features or the bullet points on your listings are the highlights of the item that you currently offer. It includes the five features of the product that best showcases its overall quality such as dimensions, material, or country of origin. Bullet points must not exceed 500 characters and must begin with a capital letter. It must be written in fragments and must not include ending punctuations. Numbers must be written in numerals and several phrases needs to be separated with a comma or a semicolon. Measurements must also be spelled out and not written in their abbreviation form.
Product Description
Writing a compelling product description is essential in Amazon Product Page Optimization. Product Description is one of the most important fields in a listing as this includes all the necessary details and information of the item. This section is the go-to portion for buyers who wish to know more about the products they wish to purchase, which include accurates dimensions, variations, product features and even warranty information. The maximum character limit for product description is 2000 and must only hold relevant data.
Product Keywords
Identify and determine which keyword sellers should use in their listings. Do your research and make use of tools that will evaluate the accurate words and phrases with high search volumes, which will help attract customers view your listing. Keywords must be relevant and related to the product you currently sell. Sellers and merchants must also avoid repetitive and offensive keywords as the character length and bytes is only limited.
Product Reviews
Product reviews play a key role when it comes to improving revenue. Positive reviews build consumer trust and encourage prospective buyers in determining the overall quality and standard of the product. It helps them answer the buyer’s basic queries and convinces other buyers into making a purchase. To boost your reviews, reach and connect to your customers and persuade them into leaving feedbacks.
Product Offer
Connect easily with buyers by offering additional services and recommendations to serve your customers better. Improve your customer service and chat support so buyers can immediately reach out at any time. Make sure to get in touch with them immediately to make clarifications and answer their queries. Doing so will not only improve your shop performance but also result in having a high response rate. Sellers should also consider offering warranty on their products, to easily process refunds and this will provide shoppers guarantee and assurance if they receive detective items.
Competitive Pricing
With tons of sellers in the market, gain competitive advantage by offering competitively priced items. Stay updated on the pricing of your competitors and take advantage of the available tools in the market, so you can adjust it immediately whenever their prices fluctuate. Do not forget to offer price discounts on events and promotions, such as product launches and stock clearance to gain brand exposure and awareness.