Outsource Marketing has been a buzzword for quite some time now, but most especially after digital retail rose mid-2020. A quick search on the internet will give you definitions, guides, and even tips or hacks for outsource marketing. Yet, it doesn’t answer the real question – why are companies choosing external processes over in-house advertising?
Contrary to popular opinion, outsource marketing isn’t a result of a business or marketing trend. The increase in demand for outsource marketing stems from it’s the sudden abundance of services and freelancers. Although, it’s fitting to say that supply has grown because demand continues to rise as well.
New demands, higher labor costs
The marketing landscape is shifting to digital, with a quarter of their budget spent on technology and paid media. With this change comes the requirement for different experts such as AdWords, SEO, and e-mail marketing. The complex nature of digital marketing makes it nearly impossible for a single individual to be well-versed in all aspects, and so comes the demand for experts of every channel.
Not all businesses have the budget to hire all of these staff, especially in the midst of a pandemic. Outsourced marketing allows these brands to pay for services on-demand, instead of hiring and spending a bigger amount.
Choosing the right type of marketing
Outsourced marketing offers companies a level of flexibility that in-house advertising doesn’t. Most of the time, changing positions or work arrangements isn’t easy for employers, but it has to be done because of shifting business goals.
Working with contractors or agencies will give companies the ability to take advantage of industry expertise while strengthening their business strategies.
Expansion within the marketing department
It’s only very recently that marketing specialists started to branch out to different specializations, such as social media, content marketing, and community management. Tasks and responsibilities that did not exist then after changing the demands for employers who want to stay ahead of marketing trends.
Marketing continues to demand more from a company’s cash flow. Outsource marketing is an excellent way for employers to avoid additional costs while getting the best services.
Opportunity to work with experts
When you’re working in-house, it might be tempting to ask your employees to work on tasks outside their specialty. For example, your social media manager may be assuming the role of a graphic designer alongside her regular tasks.
While there’s nothing wrong with asking your team to wear more hats, working with professionals who are backed with experience and knowledge could bring you better results.