Bots for marketing aren’t new. We interact with robots now and then through popular examples like voice assistance artificial intelligence (AI) and automated customer service.
While many people see bots as an impending doom to human labor, the potential for effective collaboration with humans is more exciting.
Marketing and bots
Just recently, automation has started to tap the world of marketing. Its features and applications save business leaders a significant amount of time and effort, especially when programmed correctly.
AI makes use of customer data to create customized content for every market. Out of 100 senior marketers, 55 percent of companies are already leveraging AI in their inbound support services. Some of these action plans already include modern platforms such as social media, email, and website.
Ready to automate your marketing? Here are five ways to include AI or bots in your next strategic planning.
1. Add bots to your messaging platforms
The first one seems pretty obvious, but it’s still the most effective way to include bots to your marketing strategy. Most bots are designed to communicate with customers in place of humans.
Particularly, chatbots in inbound support services shine on Facebook messenger with tons of options for automated replies. They are especially handy for e-commerce brands who want to do a bit of selling on Facebook.
In addition, Facebook AI bots are easy to understand and implement, even without coding knowledge. With a few clicks, you can add personalized product recommendations or automated customer replies to your company page.
2. Improve user experience with personalized ads
Nothing beats personalized ads. If you’re not investing in creating better website experiences for your customers, you might be missing out on a number of sales.
Bots for personalization are a simple yet effective way to display products to customers with a high chance of purchasing.
For example, you could implement “quizzes” through inbound support services which collect data. Start by presenting the customer with a series of options at every stage. After the survey has ended, the bot will select a few product recommendations based on the user’s preference. Not only is this a way for you to advertise, but it’s also an easy step into fostering good customer-business relationships.
3. Use bots to filter quality leads
The lead generation process can be an exceptionally tedious task for a marketer. Finding potential customers, identifying where they are in the sales funnel, and converting shoppers into buyers can eat up a good amount of time.
Thankfully, bots can now qualify leads and make a business leader’s job easier. Set up a few questions, integrate your bot with a live person (if needed and if possible), and watch one of your most dreaded tasks get done in minutes. The best part is that it works seamlessly with other lead generation strategies, so you don’t have to move a lot of chess pieces around.
It all boils down to customer experience No matter where you choose to exhaust your marketing automation strategies, remember that the main objective is to improve customer experience. Every step of your buyer journey should put your buyer as the priority. Only then will you see the true potential of chatbots for marketing.