Facebook, Twitter, Instagram, blog, Linked In. These are just examples of social media platforms that business owners and marketers can use nowadays. With the need to be active on social media, and with tons of social media platforms available, it’s rather easy to get overwhelmed. How do you manage a number of social media pages? How do you maintain the consistency of relevant and interesting ...
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What is content marketing? According to Joe Pulizzi of the Content Marketing Institute, "Content Marketing is owning, as opposed to renting, media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior." Basically, it’s the art of communicating with potential customers in creative ways rather ...
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The Lord of the Rings fantasy-adventure trilogy, by English author J.R.R. Tolkien, was adapted, co-produced, and directed by Peter Jackson into three epic films namely: The Fellowship of the Ring (2001), The Two Towers (2002), and The Return of the King (2003). These films have reached cult or blockbuster statuses. Why are they so popular? And what business lessons can we learn from them? ...
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One of the most important decisions that a business owner makes is selecting a name for the business. This seemingly easy task is actually difficult and tricky, because the name could spell the failure or success of your branding efforts. Although there really are no clear-cut guidelines when it comes to business-naming, here are some tips which could help you have a good kick start: ...
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Social media marketing, when done right, could really boost a business. It entails lower costs, has global reach and great potential to generate buzz. Take advantage of social media’s power by making your brand memorable. How do you do this? Here are some tips: Do something that is “share-worthy” You can use your Facebook or Twitter page in creating promos, contests and other gimmicks that ...
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What is the secret behind productive work days? Is it a long to-do list or a litre of coffee to keep you going? Is it focusing on getting more things done? Tony Wong, a project management and productivity expert shared some secrets behind a truly productive day. Here are some tips which could help you accomplish more during the day: Start your day by focusing on yourself. Instead of checking ...
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“Virtual Assistant”-- this term has been buzzing around for quite some time now. Many companies are searching a VA who could help with the accomplishment of certain business tasks. What, exactly, does a virtual assistant do? A virtual assistant (VA) is someone who is skilled in providing administrative, technical and/or creative business support services. They work offsite as well, thus the ...
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Creation and production of marketing and advertising materials require ideas, time and resources. The quality and effectiveness of these materials could never be compromised so maintaining the quality & time of human resources is a must. However, this very task alone is demanding and tiresome, and requires much effort. Given the rising costs of getting and maintaining high-quality human ...
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Given the popularity of Facebook & Twitter nowadays, it’s very easy to put LinkedIn on the side line. It’s even brushed aside for other social networks, particularly in the areas of marketing and promotions. What is important for businesses and marketers to realize is that LinkedIn is actually a powerful tool which now has approximately 200 million registered users worldwide. New ...
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According to a 2012 study by McKinsey and Company, a New York City-based management-consulting firm, the average worker spends 28% of their time reading, writing or responding to emails. Given this, it could be seen that a LOT of time is actually being spent on these email-related tasks alone. Save time by keeping your work emails brief and direct. By limiting your emails to essential points ...
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