Selling merchandise has grown in ways we couldn’t imagine. The old way of selling goods and increasing sales involved renting out a space, displaying products on storefronts, and waiting until potential buyers visit. But now, entrepreneurs can earn even from the comfort of their home through e-commerce platforms such as Amazon.
Posting products online does not automatically generate revenue, and this is where Amazon product page optimization comes into the picture.
Amazon product page optimization helps business owners gain publicity and recognition to help bring in traffic. Refining contents includes title, descriptions and bullets, product images, and the most integral part of all—keywords.
What are keywords and why are they important?
Keywords are the search terms people use when they look for a specific product in the market. So, let’s say you’re planning to buy a new pair of black stilettos, the words you type in would be along the lines of ‘black stilettos women’ or ‘black heels women size 37.’
Keywords are vital in product listings because without them, shoppers would have to filter and go through a lot of products in order to find the specific item they’re looking for. So make use of Amazon keyword optimization to properly incorporate them in your listing to make it easier for buyers to spot the items they need without the hassle of going through hundreds of listings.
Types of Keywords
Frontend – Frontend refers to the keywords that are present in the product listings. They are visible and can be seen on titles, descriptions and on the bullet points section.
Backend – Backend refers to the keywords that are hidden to the public and only visible to Amazon sellers.
Guide in Using Backend Keywords
1. Relevance
Only use keywords that are relevant to the product and avoid using redundant and repetitive search terms. Look for tools and software available in the market to best identify the appropriate key terms with high search volume and visibility.
2. Guidelines
Amazon released a series of guidelines that sellers and merchants must abide to create a more satisfying atmosphere for shoppers. Make sure to check them out to ensure that your products follow protocol to avoid inconvenience and complications in the future.
3. Assess
Assess and evaluate if you’re properly utilizing Amazon keyword optimization. More often than not, sellers fail to monitor the keyword performance to see if the words they typed in bring revenue to their business. This is a common mistake that one must not look over, as this area must be checked from time to time because trends in the ecommerce industry are constantly changing. So when the keywords you typed in are no longer useful, switch to a new set for better ranking performance.