Amazon Prime Day is just around the corner! On June 21 and 22, Amazon will kick-off Amazon Prime Day, a two-day shopping bonanza that features a multitude of deals from a multitude of sellers. Each year, Amazon Prime Day brings billions of dollars of revenue to Amazon and to sellers all around the world, and obviously, you want to get a nice chunk of the billion-dollar pie.
This is why we highly encourage you to prepare so you can maximize your sales this Amazon Prime Day. If you have no idea how to do so, these five tips might be a good start.
1. Create Deals or Bundles
Everyone loves a good deal. This is especially true with Amazon customers, who have a tendency to snatch the best deals quickly on Amazon Prime Day because of their fear of missing out (FOMO). Capitalize on this tendency by giving discounts or by bundling your products together. Also, when creating a bundle, it is ideal to pair complementary products together. Do you sell baby diapers? Perhaps you can bundle them with baby powder or powdered formula. Be creative with your deals and bundles so you can attract the most customers as fast as possible.
2. Optimize Your Product Listings
Now is the best time make sure that your product listings are as compelling as possible. Clean up your A+ Content, rewrite your descriptions, use higher quality images, or base your keywords around Amazon Prime Day. A well-crafted product page is sure to capture the attention of a potential customer – just make sure that you comply with Amazon’s standards on product listings and you should be fine.
3. Watch Competitor Behavior
If this is your first time selling on Amazon Prime Day, watching and replicating what your biggest competitors do to prepare is one of the best ways to drive traffic to your product page. Find out who your biggest competitor is, see what he/she does prior to Prime Day, and try them out for yourself. You will soon find out what works and what doesn’t work for you, and you can use that information to sell more products.
4. Promote In Advance
Sales strategies for Amazon are not limited to the Amazon website itself, as you can also leverage social media in order to drive traffic to your listings come Prime Day. Sell your products on social media in whatever way you deem correct, and link your campaign to your Amazon page. This also works better if you already have a solid presence on social media. If you do not, getting engagement in social media may or may not cost you extra resources, but you know what they say: to make money, you have to spend money.
5. Reinforce Your Team
Amazon Prime Day is obviously going to be a very busy day for buyers and sellers alike, so make sure that you have enough manpower to handle the increased orders you will inevitably get once Prime Day comes. If you have to, hire extra people to help you take orders or coordinate with Amazon fulfillment centers.
Amazon Prime Day can net you your biggest earnings for the year, so do your best to make the most out of this once-a-year opportunity. These five tips are here to help you maximize your sales on Prime Day, so make sure that you keep them in mind!