Today, almost everybody has at least one social media account. Most people share stories over the web, post pictures of their delicious-looking meal, update relationship status, and tweet about the latest dance craze. After all, social media is a free commodity, and with the tools’ user-friendliness, it seems that everybody is capable of managing one. So why outsource social media needs if you, or even your daughter, know how to create a Facebook account and post status updates every now and then?
First things first, it is true that many people know how to open a social media account and post updates, however, not many people know how to use it properly and responsibly. It is no longer uncommon to hear stories about celebrities getting bashed over a tactless tweet, of businesses getting bad reputation because nobody responds on their Facebook wall, and even of companies receiving bad comments because of an erroneous or irresponsible post. If much focus is given on SEO and search engine rankings, the same importance should be given on your business’ social media needs because a simple post, or tweet, could make or break your brand.
When you outsource social media needs, you are assured of the following benefits:
Expert research
It is important for you to have prior knowledge about what’s currently happening in the social media pool, how your competitors are doing, and how their brands are portrayed online. You can also get valuable ideas from the industry’s best practices. You will get these, without having to immerse yourself on research, if you partner with someone who will do the work.
Expert recommendations
Creating an account in all social media channels is not a guarantee of successful marketing strategy. In fact, what you need to do is focus your efforts on the most effective social media channels. Determining which is best for your business can be done by the social media specialist who will work with, and for you.
Effective content management
You are assured of regular content posts, and of consistent response to your customers’ queries and feedback. You are also guaranteed of excellently-written updates, so your brand is portrayed professionally. Social media specialists are capable of studying your business’ profile and culture, so you are assured that they could communicate to your market effectively.
Meticulous Monitoring & Reporting
The results of the social media strategies are regularly monitored and reported to you. Analytics are tracked so that any necessary adjustments in the social media strategy will be done on a timely manner. You are assured that your social media efforts will yield favourable results.
Entrusting your social media pages to the experts is a smart marketing move. You get to experience the above benefits, while you focus on running your business. 2nd Office can partner with you in this area. We could help you amplify your business by leveraging on the power of social media.
You can contact us today for more details about this service.